A Handshake Across the Hemisphere: Trip to ES2026 São Paulo

2026-08-06

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In June, we flew from summer in the north to São Paulo, Brazil, in the south. Our goal: ES2026, Latin America's biggest consumer electronics and home appliance expo.

It was a long trip—nearly 30 hours of flying and layovers. It tested our energy. But when we arrived at the Parque Anhembi Exhibition Center, the lively atmosphere made it all worth it.

We were a small team, but we had clear goals. Over the next few days, we met several important local clients. We learned that Brazilian buyers are very interested in Chinese products—from smart electronics to new-energy solutions. With over 200 million people, this market has huge potential.

Our booth was not big, but we kept it professional. We communicated clearly and showed quality products. Every visitor could see the value of "Intelligent Manufacturing in China."


The expo happened to fall during the 2026 World Cup. That gave us a real taste of Brazil's football culture.

Brazilians love football deeply. During the show, we could feel it everywhere—in conversations at the venue, in cheers from nearby restaurants. It was impossible to miss.

As one fan said: "We didn't invent football, but we live it. That's why we are the football kingdom." Even in our business suits, we saw people in yellow Brazil jerseys everywhere. During the World Cup, everyone comes together. That passion was truly inspiring.


In São Paulo that June, we gained new orders and new cultural experiences. We were a small part of China's global expansion, and also witnesses to a world celebration.

The night breeze, the fans' songs, and the business cards we shared—all of these stay with us.

Next stop: the world. We keep going.




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